V1603 How to Get Paid Association Bookings through the Backdoor—via Article Writing with Ed Rigsbee CSP CAE

Tired of associations stating, “We are a non-profit—could you do your talk for free?” 

Ed Rigsbee, CSP, CAE, will teach you how to sell to trade associations and professional societies—earn money—by going after their soft underbelly—publication editors. Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department—and ultimately—the decision maker. And, you’ll learn how to find these associations through free Internet directories and websites. 

  • The market: 7,500 national and international associations and societies—and many have local, state, and regional affiliated associations/societies; delivering a total of about 90,000 organizations holding over 280,000 meetings yearly.
  • This is the implementation system designed especially for those who hate to make cold calls.
  • Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door!
  • Learn how to find your (paying) association and society prospects at no charge through online directories and search methods.
  • Learn which hard-copy directories are actually worth buying.
  • Learn how to scan the association/society publications and meetings for usable selling knowledge.
  • Learn Ed’s article distribution methods. 

Ed’s Four-Step Association Business Development System

  1. Write articles based on your expertise that association editors will want to share with their readers.
  2. Make your Relationship Bank Deposits; contact association publication editors and make available your articles.
  3. Use your newly developed relationship to connect (warm call) with the association’s meeting planner.
  4. Start selling!



Ed is the president of Rigsbee Research in Thousand Oaks, California, a division of Rigsbee Enterprises, Inc., founded in 1981. Ed has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University.

From the business perspective, Ed brings extensive strategic management, marketing, and sales expertise to the platform. He has real-world experience to share. His work experience ranges from retail and sales management positions in his twenties, as president and owner of a manufacturer representative firm in his thirties. Today, Ed is an internationally published author and recognized professional speaker. Throughout his career partnering has been his standard method of operation.
His presentations, based on his mutually beneficial partnering philosophy have evolved through years of research and teaching management, marketing, and selling skills. Ed’s work has earned him favor with corporations and national associations throughout North America.
Besides his speaking, writing and consulting activities, Ed and his wife Regina have two sons, Ryan and Jonathan. They have been married since 1974 (making the point that he is successful in relationship nurturing). Ed, enjoys snow skiing and is certified with NAUI Worldwide as a Master Scuba Diver. Ed has been an active member of the National Speakers Association (NSA) since 1988 and holds the Certified Speaking Professional (CSP) designation.

Another area in which Ed thrives is in serving non-profits, trade associations, and professional societies. He is an expert in member recruitment and retention campaigns. Additionally, he is the founder and serves as executive director, at Cigar PEG, Inc., a California incorporated, non-profit public charity, recognized by the IRS under 501 (c) (3) of the tax code. Through its educational institute, this organization focuses on providing small business, entrepreneur, and capitalism education. Ed holds membership at ASAE & The Center for Association Leadership and received their Certified Association Executive credential in 2012.

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