Kajabi functions as more than just a course creation platform; it includes Customer Relationship Management (CRM) capabilities. This means users can manage their customer interactions, track leads, and nurture relationships within the same platform where they create and sell content. Kajabi’s CRM features likely include tools for email marketing, segmentation, and analytics, providing a holistic approach to customer engagement. By consolidating CRM functions with content creation, users can streamline their workflow and enhance their ability to understand and cater to their audience’s needs.