Kartra and Kajabi are both comprehensive marketing platforms, but they have different strengths. Kartra excels in marketing automation, sales funnels, and e-commerce, making it a powerful tool for businesses focused on digital marketing. Kajabi, however, specializes in online course creation and membership sites, making it an excellent choice for course creators and educators. Your choice between Kartra and Kajabi should align with your business goals and whether you prioritize marketing or course delivery.